TDR d.o.o., the leading tobacco company on the market, recently acquired by British American Tobacco, a market leading global organization is looking for suitable candidates for the role of:
Marketing Research Executive (m/f)
Job purpose and key deliverables
- Execute consumer and trade research and related activities, assisting the Marketing Research Manager in developing valuable insights on consumer and customer segments.
- Ensure high quality in research partners' deliverables.
- Implement, control and report consumer, brand and CORA research projects defined by Marketing Research Manager
- Ensure that research agencies develop an appropriate, cost effective and high quality work for BAT
- Develop preliminary consumer & trade analysis from the data gathered
- Measure and analyse effectiveness of touchpoint communication, trade performance and consumer behaviour indicators by segment
- Manage budget for consumer & trade research activities
- Support the Marketing Research Manager in the development of meaningful and actionable consumer and customer segments
- Some experience in MR&I is desirable
Functional Knowledge & Skills
- Brand and trade strategy development
- Oracle methodologies / MR&I common platforms and best practices
- Consumer and trade research
- Quantitative and qualitative analysis
Managerial & Interpersonal Skills
- Developing and maintaining relationships with external suppliers
- Effective team player
- Effective communication, presentation and facilitation
British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.
Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed, you’ll find we are equally committed to helping you reach your full potential too.