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Digital PR Specialist (m/f)


Application deadline:

  • LELO

Company Description

LELO is the world’s leading designer brand for intimate lifestyle products, a multi- award–winning brand that has served more than 10 million customers to date and benefits from a talented sales and marketing team spread across 10 o°ces worldwide.

LELO is a Cannes-Lions award-winning brand that prides itself on doing things di˛erently. As a fast-growing, entrepreneurial company we have an amazing company culture. We hire great people based upon our core values creating a fun, collaborative and stimulating work environment and allowing you to have a bigger impact on our future.

We want adventurers to seize the opportunity to work in a global company, with opportunities to collaborate with colleagues from our global o°ces from Stockholm to Sydney, San Francisco to Shanghai and beyond, to translate the brand strategy into actions appropriate for the assigned markets.

Job brief

We are seeking a Digital PR Specialist, an action-oriented individual who is looking to make a sex positive impact on the world through the work that they do.

This key role will make sure that planned budgets on content advertising are effectively spent by making partnerships with websites and influencers, or working on self-service content distribution networks and various other media partners for multiple global markets.

Your scope of work includes researching and establishing contacts, analyzing offers, handling the process of content creation with partners, assessing proposals, monitoring and evaluating campaigns and much more. You will collaborate with all members of the media team and colleagues from global offices to complete all processes in producing quality content.

Types of content we produce together with our partners: YouTube videos, blog posts, social media posts and social videos, advertorials, native ads, newsletters...

You will be responsible for the projects success and will coordinate interns, freelancers and agencies, help streamline processes with creative team, logistics and other units.

Key responsibilities

  • Become the media planner that knows everything about paid content distribution and paid PR placements
  • Independently manage assigned markets and be responsible for the cost e˛ectiveness of all placements booked and content created
  • Protect the online reputation of the products by making sure the audience sees a positive impact
  • Build strategies & roadmaps for product launch campaigns in the field of content advertising, paid PR, online reputation management
  • Evaluate queries coming in from market team members and PR/Marketing and market managers, PR agencies
  • Build execution plans, track, record and performance data evaluation of everything what is done, come up with unified metrics and data collection
  • Review all delivered content before publishing
  • Keep an eye on digital content trends globally and on the assigned market, test new formats and optimize
  • Manage & follow-up with people so that things would be delivered

What you will bring to the table

  • At least 2 years of experience in a similar role.
  • Native or very good level of ENGLISH (writing and speaking).
  • To love content advertising and finding new unexpected ways to organically tell the story.
  • To love organizing things, putting them into buckets.
  • To be extremely well organised in your work: to-do lists, sheets, automatized reports, project management software. You will need them to be able to manage multi-layer, multi-platform, multi-market activities.
  • Knowledge of Google Analytics, Social Media or the ability to learn very fast.
  • Critical eye and striving for excellence in everything created.
  • Result-driven and with high level of motivation and persistence.

Our offer

  • You will work in LELO's modern HQ in Zagreb, Croatia
  • You will become part of a highly skilled and experienced media team
  • You will participate in global and local campaigns and be able to influence their success
  • You will profit from a creative, knowledge-sharing and stimulating environment
  • You will have the possibility to grow and the opportunity to take the most optimal roles and responsibilities in a fast growing environment

If we raised your interest and you think you might be a perfect match for our company, send your CV in English.

Please note that only short listed candidates will be contacted. All applications will be considered under the terms and conditions of confidentiality in accordance with the regulations of personal data protection


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