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Pošalji prijatelju

Content Management Specialist (m/f)

Zagreb

Rok prijave:

INTRALOT is a leading gaming solutions supplier and operator!

We are a leading technology company which is uniquely positioned to offer lottery and gaming organizations across geographies market-tested & state-of the-art software & hardware solutions and retail operational expertise.

Our Company offers an integrated portfolio of best-in-class gaming systems and product solutions & services addressing Lotteries, Betting and Interactive games.

We are a Greek multinational corporation, active in 47 regulated jurisdictions around the globe. With €0.9 billion turnover in 2018 and a global workforce of approximately 5,200 employees (3,000 HQ and subsidiaries and 2,200 in associates), INTRALOT is an innovation – driven corporation focusing its product development on the customer experience.

We are currently on the lookout for a high potential Content Management Specialist to join Intralot Adriatic in Zagreb (Croatia).

Intralot Adriatic is a subsidiary of Intralot Group, a young company in a growing mode that comprises of a small group of highly experienced professionals working side by side with the company’s large corporate client, Croatian Lottery.

As our new Content Management Specialist, you will oversee all marketing content initiatives to ensure brand consistency, customer engagement and a unique customer experience for end users. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.

Content Management Specialist

Our new Content Management Specialist will be in charge of several interesting tasks, like:

Content Management of digital channels:

  • Develop content strategy aligned with short-term and long-term marketing targets
  • Identify content gaps across all digital channels (desktop website, mobile site, native app) and recommend enhancements
  • Manage all Content Management System tools
  • Produce maps and visualizations of the site to help understand the structure and function of the website
  • Participate in all campaigns & promotions to optimize conversion, retention and customer churn
  • Take necessary actions for improving customer engagement and ensuring brand consistency
  • Perform tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Have a solid grasp on the data selected and fully understand how that data is being used to optimize website quality and performance
  • Recommend changes to website architecture and content to improve SEO positions for target keywords
  • Use content management systems to analyze website traffic and user’s engagement metrics

Management of channel statistics and SEO:

  • Perform tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Have a solid grasp on the data selected and fully understand how that data is being used to optimize website quality and performance
  • Recommend changes to website architecture and content to improve SEO positions for target keywords
  • Use content management systems to analyze website traffic and user’s engagement metrics

Please consider the following criteria for our job opening:

  • You have already acquired your higher education degree in Marketing or Journalism or in a relevant area of study
  • You have min 2 years of professional experience holding Marketing Content Management positions
  • You possess solid understanding of performance marketing, conversion, and online customer acquisition and engagement
  • You have adequate knowledge of SEO and web traffic metrics
  • You are distinguished for your storytelling skills in both English and Croatian
  • Knowledge of HTML and web publishing will be considered a plus
  • You are familiar with CMS tools
  • You always stay up-to-day in digital marketing new practices and market trends
  • You do relish the idea of working in a team!
  • And, despite what you might have thought before, creativity is the fundamental skill for this role. And, like any skill, it means you can get better at it – if you work at it

Our Company offers:

Our vision is to attract and develop the most talented people in our industry, and to provide all the necessary means and procedures to support them, not only to fill their job description but also to go above and beyond expectations!

Thus, we provide:

  • Global Career Opportunities! We offer exceptional opportunities to learn, develop and grow in a multinational environment
  • Continuous learning: An extensive training program upon induction and throughout your employment with us
  • A competitive remuneration package based on your professional profile

In INTRALOT, we empower people who are technology and innovation enthusiasts, who are resilient, flexible and ready to leave their own mark.

We offer our people employment opportunities in a cutting-edge technology environment and provide them with prospects for professional development and personal growth both locally and globally. The only prerequisite is your willingness to learn and develop.

We are an Equal Opportunity Employer. We do not discriminate in any employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital status, medical condition or disability, or any other legally protected status.

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